About us

ABout Us

Back in 2016, Devan felt a deep frustration as he had to look people in the eye and decline their requests to become new clients. Despite his many years of experience as a personal trainer and his numerous certifications in different fields of fitness, Devan knew that he could do more to help people achieve their dream bodies. His schedule was already filled to capacity and he could not take on any more clients. He was determined to create a program that would allow him t help more people achieve their goals, not be restricted by the limited hours in a day.

Devan set out to create something truly extraordinary. He poured his heart and soul into developing a program that would offer his clients something truly special and give them that extra little push they needed to achieve their goals. He spent over a year testing and perfecting his program, determined to make it the best it could be. And in the end, he succeeded. He created a program that was truly special, and that program would change people’s lives forever. It was the birth of Strive 11 Fitness. It was an impactful solution for more people to achieve their dream body, to not be declined from his waiting list and Devan was proud to be able to help more people than ever before.

One day, while training clients at the gym, Devan was introduced to Nick. As they talked Nick let Devan know his goal was to get his body ready for a bodybuilding physique competition, and he asked Devan if he could help him achieve it. Devan, could see the passion Nick had to achieve his goal and agreed to help. He asked Nick when he was thinking about competing, to which Nick replied, “12 weeks.” Devan knew that the challenge ahead would be great. Preparing for a competition in such a short amount of time is extremely difficult, but Nick was determined to make it happen. He was willing to do whatever it takes, to put in the hard work, and to achieve his dream. Devan worked with Nick, pushing him harder than ever before, pushing him to his limits, and every time Nick thought he had hit his limit, Devan pushed him further. Together they faced the challenges ahead and with each one they overcame, Nick grew stronger, both physically and mentally.

And in the end, Nick stood on that stage, looking great and feeling confident. He achieved his dream, and Devan was there to see it all happen, filled with pride and admiration for the hard work and Never Give Up mindset of his client. It was the moment that Devan knew Nick had a passion for fitness and health that was admirable. Devan talked to Nick over the next few weeks as Nick got more and more into becoming a trainer himself and they spoke about team up on Strive 11 Fitness. Devan shared his vision with Nick and how Str11ve will be a program that would change lives forever and asked Nick to become his partner on the journey of changing as many lives as possible.

Ever since that fateful day when Devan met Nick, the two of them have been united in their mission to help people achieve their fitness and health goals. They’ve been building the Strive 11 community together, guiding and supporting each other and thousands of others who want to feel the wonderful feeling of success that comes from smashing their goals. The community is about more than just fitness, it’s about support, encouragement, and accountability in the journey to reach one’s best self. Devan and Nick are dedicated to helping as many people as they can to feel the thrill of success, to push past their limits, and to achieve the impossible.
In 2021, Devan and Nick’s dream became a reality. The first official location of Strive 11 Fitness was opened, marking the beginning of a new era in fitness. Strive 11 Fitness is the ultimate destination for those who are determined to make the most of their lives and reach their full potential. The gym is not just a place to work out, it’s a sanctuary, a place of motivation and accountability, a place where people come together to achieve the impossible. Join us at Strive 11 Fitness and be a part of this life-changing experience. Together, we’ll create a movement of unstoppable individuals who are pushing the boundaries of what’s possible and achieving their goals. Don’t just dream of a better life, make it happen, with Strive 11 Fitness.

our core values

Strive for Greatness

We always try to be better than we were yesterday. If we were going to do something we do it with 100% of our effort otherwise what’s the point of doing it at all. We are relentless about learning, growing, evolving, and improving each day.
Take initiative
We do not wait to be told to do something. When we see something that needs to be done… we do it. We always take initiative to get tasks done without being asked. We are self-driven and look to constantly push ourselves forward and do what needs to be done to succeed.

lead by example

We understand that there is literally no other way to lead than from the front. We cannot lead if we are not willing to do. We cannot teach or expect anyone to follow our lead if we haven’t done the work ourselves and set the standard on what to do and how to do it. Our Enthusiasm and passion for what we do here carry through to all levels of our performance in everything that we do both at the gym and in our dealings with others externally. We understand that being enthusiastic is contagious and if we are enthusiastic and excited to help our customers, co-workers and the company they will reciprocate that excitement about us.
teamwork makes the dream work
We understand that effective teamwork achieves much more than any individual can. We are enthusiastic about being a part of the STR11VE Team. We work as a team to effectively & efficiently give the highest quality service and care to our team members. The stronger our team results in the stronger we become as a company which will continue our growth and opportunities.


We always accept full responsability for our actions and performance. When we identify an issue or are given a task, we own that issue or task and see it thru to its completion. We don’t shift blame. Nothing we are aware of is ever someone else’s fault; we always take it fully upon ourselves to make it right.
Respect & loyalty
We are, above all else, loyal. We believe in loyalty to our customers because without them we serve no purpose. We are loyal teammates because they are the ones in the trenches with us fighting for our mission to help others. We are loyal to ourselves and respect these core values: because they shape us and define what we believe will make us successful. Working at STR11VE isn’t a job, it’s a lifestyle and we are loyal and dedicated to our cause and live our lives enthusiastically by the values that STR11VE stands for.
extract the lesson
We are always learning and striving to better the company and ourselves. We believe in taking the time to learn things on our own to better ourselves personally and improve our performance. We know that learning is essential to growing and that our personal growth and performance have a direct impact on the company’s growth and performance. We work to get better everyday and constantly push ourselves for personal progress and make it a point t never be the weak link on the team. We extract the lesson from the outcomes we didn’t expect good & bad.

have an impact

We always go the extra mile for our customers, co-workers, and the company. We strive to always over-deliver and exceed people’s expectations at everything we do and we do so with enthusiasm. We understand that going the extra mile for people is what results in word of mouth, which is the driving force behind real growth. We strive to WOW people with our outstanding customer service… It’s not just something we say, it’s something we do and our daily actions reflect this.